Frames are cheap and abundant, so a printed one has to justify itself. It does in three specific situations and struggles in one.

Win one: sizes that do not exist

Standard frames come in standard sizes. Photographs from a phone, instant film, an oddly cropped print or an heirloom in an unusual ratio do not. The choice is usually a mount that crops your image or an expensive custom framer. A printed frame made to your exact aperture costs design time and no setup fee.

Win two: shapes moulding cannot do cheaply

Ornate baroque profiles, scalloped edges, organic shapes and deep relief all cost the same to print as a plain rectangle. In moulded plastic or machined wood they cost considerably more, which is why cheap ornate frames usually look like cheap ornate frames.

Win three: sets that match

A gallery wall of six frames from three shops looks like a gallery wall of six frames from three shops. Printed together in one run, they are identical. This is the most common reason people order frames from us.

Where printed frames lose

Large sizes. Above roughly A3 the print time, material cost and the need for real rigidity all climb, and a wooden frame becomes better value. We will tell you when you have crossed that line.

The glazing question

Most printed frames are supplied without glass, which is fine for prints and posters and not fine for anything valuable. If the image matters, add acrylic glazing – lighter than glass, will not shatter, and cuts UV. Tell us before ordering and we will size the rebate for it.

UV and fading

Two things fade: your photograph and the frame. Direct sunlight will do for both. Keep framed work off a south-facing wall, or accept that a print in full sun is a consumable. This applies to every frame material, not just printed ones.

Hanging

Printed frames are light, so adhesive strips genuinely work on clean painted drywall – useful in a rental. Our hanging guide covers surface prep, which is where adhesive fixings usually fail.

Personalising

A name, a date or a short line embossed into the frame itself turns it into a gift rather than a frame with a gift inside it. Keep it short – long text at that scale stops being readable.